In a historic move that showcases the evolving power of NIL (Name, Image, and Likeness) deals, AJ Dybantsa, standout student-athlete and rising basketball phenom, has secured his place among the Top 10 highest-earning college athleteswith an impressive $3.8 million valuation.

This groundbreaking milestone is not just a testament to AJ’s talent—it’s also the result of visionary leadership and strategic partnership. ConNEXTions Foundation CEO, Mike Ross, played a pivotal role in brokering a major endorsement deal with Red Bull, launching AJ into elite company alongside names like Arch Manning, Livvy Dunne, and Cooper Flagg.

The Power of Strategic NIL Deals

The Red Bull partnership goes far beyond sponsorship. It represents a shift in how young athletes are viewed—not just as players, but as global brands. With the support of ConNEXTions Foundation, AJ Dybantsa is now a living example of how the right guidance and opportunities can change an athlete’s life forever.

ConNEXTions Foundation: Fueling the Future

At the heart of this success is ConNEXTions Foundation, an organization committed to empowering student-athletes through mentorship, exposure, and professional development. Led by CEO Mike Ross, the foundation has become a beacon for athletes navigating the complex NIL landscape—helping them secure meaningful deals while staying focused on academic and athletic excellence.

What’s Next for AJ?

AJ Dybantsa’s story is just getting started. As one of the youngest athletes to reach this level of financial and brand success, he continues to inspire a generation of student-athletes across the nation. With the backing of ConNEXTions and global brands like Red Bull, his ceiling is limitless.



This milestone is more than a number—it’s a statement. It proves that with the right support system, student-athletes can dominate not just the scoreboard, but the boardroom too.