The NCAA has launched a groundbreaking data dashboard designed to bring transparency and clarity to the evolving Name, Image, and Likeness (NIL) landscape. Developed in collaboration with NIL service provider Teamworks, the NIL Assist platform (nilassist.ncaa.org) serves as a central hub connecting athletes with service providers, tracking NIL activity disclosures, and providing real-time insights into industry trends.

Key Features of the NIL Data Dashboard

• Aggregated NIL Data: The public database provides a comprehensive view of NIL activities, devoid of specific athlete identities, enhancing transparency in a field historically lacking reliable transaction data.
• Service Provider Connections: Athletes can connect with various service providers through the NIL Assist platform.
• Real-Time Trends and Insights: The dashboard allows for sorting by multiple filters such as subdivision, sport, player position, and type of NIL deal, offering a nuanced understanding of the NIL landscape.

Early Insights and Trends

As of August 1, the database includes self-reported data from active Division I institutions and Division II and III schools sponsoring a Division I sport, encompassing data from the 2023-24 academic year. Here are some notable insights from the data reported between January 1 and July 30:

• Disclosures by Sport:
• Football: 37.3%
• Men’s Basketball: 15.4%
• Women’s Basketball: 8.2%

• Average Total Earnings:
• Power Four Conference Football and Men’s Basketball Players: $89,643
• Power Four Athletes in Other Sports: $7,504

• Specific Position Earnings:
• Power Four Football Players: $76,740
• Power Four Quarterbacks: $151,275
• Group of Five Quarterbacks: $20,961



• Type of Deals:
• Autograph Deals for Power Four Quarterbacks: $201,203
• Social Media Deals for Power Four Quarterbacks: $258,218
• Social Media Deals for Power Four Football Players: $146,068
• Power Four Men’s Basketball Players: $171,272
• Power Four Women’s Basketball Players: $16,222

Regulatory Measures

The NCAA aims to regulate fair market value for NIL deals, as outlined in the House v. NCAA settlement agreement. A notable aspect is the requirement for athletes to report deals over $600 with third-party collectives to a newly established clearinghouse. This measure is intended to ensure that NIL transactions are genuine and not merely pay-for-play schemes. Non-compliance could result in loss of eligibility for athletes and fines for schools.

The NCAA’s NIL data dashboard marks a significant step toward transparency and regulation in the NIL space. By providing detailed, real-time data and insights, the NCAA hopes to foster a fair and equitable environment for all athletes engaged in NIL activities.

This new tool is expected to evolve over time, continuously updating with more data and offering deeper insights into the NIL ecosystem, making it an invaluable resource for athletes, schools, and service providers alike.

Stay tuned to Connextions Foundation for more updates on NIL developments and how they impact our student-athletes.